Broadwick Soho Hotel NEW

Perched among rolling vineyards and olive groves just outside Montepulciano, Lupaia is a Tuscan farmhouse retreat that feels like stepping into a fairytale, offering panoramic countryside views and a deeply peaceful sense of escape.

Story

Lupaia’s story began nearly 1,000 years ago, when this hilltop was known for the wolves, lupi, that roamed the landscape. In 1622, farmers settled here, building stone stables along the paths with their goats below and their families living above. Over time, it became a quiet cluster of farmhouses shaped by centuries of rural Tuscan life.

Centuries later, owners Heidi and Christopher restored these original dwellings into twelve intimate rooms and suites, preserving ancient stone walls, hand carved beams and terracotta floors. Today, antiques, artisanal textiles and locally sourced materials add warmth without disturbing the soul of the buildings.

Set among vineyards and olive groves just outside Montepulciano, Lupaia remains deeply connected to the land, offering a peaceful escape rooted in history, craftsmanship and a true sense of place.

Why we selected Lupaia

A restored Tuscan farmhouse

A centuries-old estate carefully brought back to life, preserving the architectural character of rural Tuscany.

Rooted in the Val d’Orcia landscape

Surrounded by olive groves and vineyards, with views that reflect the timeless rhythms of the region.

A slower, more authentic pace

Days unfold around long meals, quiet mornings and the natural cadence of the countryside.

Intimate and independently run

A small, family-led property where hospitality feels personal, considered and deeply connected to place.

Local life & traditions

This is the land of Vino Nobile di Montepulciano, where family run cantine still age their wines in stone cellars beneath the town. Olive oil is pressed each autumn, tied to harvest rhythms that continue to shape daily life.

Montepulciano rises in sandstone and travertine, a Renaissance hill town proud of its traditions, from the Bravio delle Botti barrel race to summer evenings of opera and classical music. Terracotta roofs, wrought iron balconies and hand carved stone define the architecture, while kitchens centre on pici rolled by hand, Chianina beef and pecorino from nearby Pienza.

Life moves with the vineyard calendar, church bells and long Sunday lunches. Culture here is inherited, not performed.

Authentic experiences in the area

Truffle hunting

Join local truffle hunter Pierpaolo and his trained dogs as you search the woods surrounding Lupaia. Depending on the season, uncover black, marzuolo or prized white truffles, before learning how they are used in traditional Tuscan cooking.

Wine tasting

Discover the wines of southern Tuscany through a guided tasting of regional vintages from Montepulciano, Montalcino and Chianti. Learn the nuances between Rosso and Brunello, paired with small seasonal bites from the kitchen.

Tuscan cooking class

Step into the kitchen with local cooks to prepare a traditional three-course meal. Begin in the garden, gathering herbs and seasonal produce, before creating classic dishes such as handmade pasta, rich ragù and cantucci.

E-bike through the Val d’Orcia

Explore the rolling landscapes of the Val d’Orcia by e-bike, passing through vineyards, olive groves and hilltop villages such as Pienza and Montepulciano, while uncovering the history and traditions that shape this UNESCO-protected region.

Protecting culture & land

At Lupaia, preservation begins with restoration. Centuries old farmhouses have been carefully revived rather than rebuilt, retaining original stone walls, timber beams and terracotta floors, safeguarding rural Tuscan architecture.

Surrounded by olive groves and vineyards, the estate protects the agricultural character of the landscape, resisting overdevelopment and honouring traditional cultivation. Local produce, regional wines and Tuscan craftsmanship keep economic and cultural value rooted in place.

Small in scale and intentionally restrained, Lupaia protects not only land, but the rhythm and spirit of the countryside.

Learn more

Location & surroundings

Located in the heart of southern Tuscany, the area surrounding Lupaia is renowned for its vineyards, historic towns, and the UNESCO protected landscapes of the Val d’Orcia.

Set on a ridge between Montepulciano and Pienza, two of Tuscany’s most celebrated hilltop towns, Lupaia offers sweeping views of the Val d’Orcia, a UNESCO World Heritage landscape. From its terraces, guests look out across undulating hills, vineyards, and cypress-lined roads – the quintessential Tuscan panorama.

Key details

Address

20 Broadwick Street
London W1F 8HT

Getting here

By plane: Florence and Perugia airports (approx. 1h 30m by car)

By train: Torrita di Siena (25 minutes)

Private transfers and helicopter arrivals can be arranged

Facilities

Two swimming pools overlooking the Val d’Orcia (infinity pool and Jacuzzi)

Poolside bar serving cocktails, local wines and light refreshments

Farm-to-table Tuscan restaurant with seasonal menus

Fitness room with essential equipment

In-room massage treatments available on request

More

Rooms: 12 rooms and suites

Season: April – November

Words from the owners, Heidi and Christopher

“Our story is how we found Lupaia. Whatever your story, whether a romance, family milestone, or a gastronomic affair, we’re sure it will become a magical Tuscan tale.”

Every stay booked direct keeps value with the people of this place, so they can reinvest in culture, community and land

We believe travel should give back more than it takes; that it can protect cultures, not erode them.

That is why we connect you directly with each hotel’s own website. By booking direct, value remains in the hands of those who shape these places, enabling reinvestment into local culture, community, and land.